The Art of Packaging

How It’s Packaged It’s that time of year again where everyone is beginning the big push toward their holiday preparations.  Packages are being dropped off at every door in my neighborhood, grocery stores are packed, and party invitations are being passed around like water. Considering the aesthetics of it all really got me thinking about…

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Ok-ish writing for the SEO will no longer work

Bizarrely, digital marketing departments have often had the lowest-paid position within their ranks be the content write. Your SEO manager was getting paid $85k, your ops strategist were making 102k, your PPC specialist was pulling in $72k. Mangers and directors were making more than that. But your copywriter? You could be paying them $48k a…

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