Being able to generate reports that show a snapshot of data has always been a challenge that is usually solved with a dedicated 3rd-party BI tool. A snapshot report usually shows, at specific points in time, the count of some kind of value or status that doesn’t change. The challenge We had a client come…
Read MoreHow It’s Packaged It’s that time of year again where everyone is beginning the big push toward their holiday preparations. Packages are being dropped off at every door in my neighborhood, grocery stores are packed, and party invitations are being passed around like water. Considering the aesthetics of it all really got me thinking about…
Read MoreBizarrely, digital marketing departments have often had the lowest-paid position within their ranks be the content write. Your SEO manager was getting paid $85k, your ops strategist were making 102k, your PPC specialist was pulling in $72k. Mangers and directors were making more than that. But your copywriter? You could be paying them $48k a…
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